100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk

By Susan Weinschenk

millions of designers, sellers, and product managers have come to depend on Susan Weinschenk’s unique a hundred issues each fashion designer must learn about humans as a “go-to publication” for sensible recommendation on tips to use the newest findings in psychology and neuroscience to at once tell and enhance their designs, manufacturers, and items. learn hasn’t stopped because the e-book used to be written, and new layout demanding situations have emerged.

Weinschenk’s new booklet, a hundred extra issues each dressmaker must learn about humans applies the newest learn in psychology, neuroscience, mind examine, and social psychology to the layout of expertise items, together with web content, apps, wearables, and synthetic intelligence. Weinschenk combines genuine technology and study citations with functional examples to make her a hundred extra issues attractive, persuasive, effortless to learn, obtainable, and priceless. a hundred extra issues each dressmaker must find out about humans isn't just one other “design instructions” publication since it explains the WHY in the back of the ideas, supplying concrete examples and prescriptions that may be simply and immediately applied.

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